New Bra Innovation? Or Lingerie Development?

  • Posted on December 16, 2009 at 7:44 pm

Michelle Mone of Ultimo Lingerie has teamed up with Tesco Supermarkets to launch a new bra named the “limitless bra”.

We have not tested the bra’s limits and have seen similar elsewhere, except for, perhaps this goes a stage further. It has various eye holes so you can select where the straps should go. And the Bra Cups move also.

Hustler lingerie for one, have been doing adaptable bras for a while, but this may well be an innovation unless you know any different. Limitless? Not sure. Some user/lingerie buyer feedback is required. The lingerie video is below. £16 the bra. Decent price.

Mixed views about supermarket chains getting into lingerie ranges. In fact No! Dead against it! Not blaming Ultimo, they couldn’t say no, but Supermarkets eh? What damage have they done, and what will they do in the future. It’s another subject really and not for here. So watch the lingerie vid about the bra.

(notice that comment about badly fitting bras, they often include it. One possibly two reasons 1. “So I must buy a new bra because this doesn’t quite fit. ” Maybe 2. See earlier post about Breast Cancer.

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7 Comments on New Bra Innovation? Or Lingerie Development?

  1. Audio-Pro

    Very well written write-up. I literally enjoyed the concept described in the post. Once again nice work indeed.

    Thanks
    Free Electronic Resources

  2. Vira Clear

    Sounds like a good idea. One size fits all! Not sure how the adjustable cup size will work though.

  3. NFL Shop

    This site, and the products featured on it are beautiful!
    Interesting! Thats pretty cool! You don’t mind if I come here more often and read your posts do you? I love to blog but only on good subjects. Like this one for instance! Can’t wait till you post something else.
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  4. sock dreams

    All women’s breasts are unequal, but women with noticeably different breasts do generally stuff – using ‘chicken fillets’, or will cover themselves up so no one can see their breasts. If they have any sense they go for a proper bra fitting…very few places will have bras made for two different breast sizes, but a properly fitting bra can make a big difference in making breasts look more symmetrical and look better in general. Some women go for plastic surgery to make the breasts look the same – think of it like women who have lost a breast to breast cancer, they’ll do these things too, or just accept how they look and leave their breasts as they are.

  5. Socco

    http://www.blog-sexylingerie.com – da best lingerie blog. Keep it going!

  6. Engagement Rings

    I guess I would have to try one on. I am very picky when it comes to bras and I don’t know that one size really fits all.

  7. Lexi

    Retail ain’t what it used to be. Bras next to the canned corn, sure. Retailers and wholesalers are struggling to find outlets for their products. Seems odd and very well may not be accepted by women and men. Wal Mart tried selling adult toys didn’t they before quickly pulling the stuff. If the public had accepted it Target and Walgreens would carry it. Fear not I don’t think it will work but pantyhose made it into the local convenience stores and they are there to stay. Go figure

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