Michelle Mone of Ultimo Lingerie has teamed up with Tesco Supermarkets to launch a new bra named the “limitless bra”.
We have not tested the bra’s limits and have seen similar elsewhere, except for, perhaps this goes a stage further. It has various eye holes so you can select where the straps should go. And the Bra Cups move also.
Hustler lingerie for one, have been doing adaptable bras for a while, but this may well be an innovation unless you know any different. Limitless? Not sure. Some user/lingerie buyer feedback is required. The lingerie video is below. £16 the bra. Decent price.
Mixed views about supermarket chains getting into lingerie ranges. In fact No! Dead against it! Not blaming Ultimo, they couldn’t say no, but Supermarkets eh? What damage have they done, and what will they do in the future. It’s another subject really and not for here. So watch the lingerie vid about the bra.
(notice that comment about badly fitting bras, they often include it. One possibly two reasons 1. “So I must buy a new bra because this doesn’t quite fit. ” Maybe 2. See earlier post about Breast Cancer.
